Social media marketing is now the mainstay use of social media websites and online media platforms to advertise a product or service to the general public. While the terms digital and e-marketing are more dominant in academic circles, social media marketing has become more popular for researchers and practitioners alike. It is currently one of the most popular Internet marketing strategies. However, as with any new marketing technique there are many pitfalls to beware of before jumping in. In this article we will discuss what it takes to successfully implement a social media strategy.
For this brief article we will focus on two social media marketing examples, YouTube and Flickr. The first of these platforms, we will look at is Flickr. With this platform you can upload any type of image you want. When uploading an image make sure you include metadata about the image including its dimensions and keywords that you think may be useful in generating interest in the image. You can also add tags to the tags such as #wall or #ceiling.
For YouTube a social media marketing example would include engaging in the “Like” feature so that your audience can spread the word. On YouTube you can simply create a video and attach a link that allows viewers to share the video with their friends. The great thing about YouTube is that almost all audiences are allowed to leave comments. A social media marketing example of YouTube is a video posted by a business that has received good feedback from its audience. Once a video becomes popular on YouTube viewers will start leaving comments on the video and these comments can generate a significant amount of traffic to the business’s website. This traffic can lead to an increased presence and customer base on the Internet.
Another of the social media marketing examples we are going to look at is blogging. Blogs are becoming increasingly popular as an Internet marketing method. Many companies are creating their own blogs so that they can attract an audience that is interested in their niche and in what they have to say. A blog post can be marked by the keywords and the target audience can search for specific information related to the topic on a blog post and increase the visibility of the blog post on search engines.
In the context of blogging a social media marketing example is if you create a blog post that is interesting and then you make it available to your audience via social media sites such as Twitter, Facebook or StumbleUpon this will allow your blog to become viral. Viral marketing describes a process in which a communication becomes accepted by readers and then continues to be passed on from reader to reader. In the case of social media this means that your blog post is passed on from one person to another and the audience is encouraged to pass on your information. For example the Internet marketing company of “Pixelfast” received high amounts of traffic after publishing a blog post on “Social Marketing”. This blog post received over 100 million views within a week and was featured in the “TechCrunch” newsletter.
Social media allows you to reach large audiences in a relatively short period of time and if done correctly can significantly increase the amount of visitors to your website. The social media marketing tool, Squidoo, is an excellent way to use social networks such as YouTube and Twitter to increase targeted website traffic. In fact, Squidoo has recently launched an application called Google Lenses which is designed to allow visitors to enter a particular keyword and Google will then display a relevant photograph based on the keyword entered. This application was recently sold to Yahoo for over $40 million.
Another advantage of using social media marketing methods is that it is a highly interactive platform where you can interact with your audience and can get direct feedback from your visitors. You can get direct feedback from the visitors about your content such as tagging them with a particular message, leaving comments on articles or interacting on blogs. Social media is a highly interesting and dynamic platform where you can easily attract visitors by using various tactics such as publishing new information on your website, featuring images or videos, adding content to your blog or forum etc. If you are not careful with your social media links, you can easily lose valuable customers to your competitor.
While using social media to promote your business, you need to use appropriate tactics to ensure that you do not end up spamming your chosen social media network. Some businesses have used nude pictures of themselves in their profile as this has the potential to attract more viewers to the site. However, other social media websites have different policies regarding nudity on the sites and may have even banned your account. It is important that you research your chosen media platform in order to ensure that your brand does not violate any of their policies. It is also important to remember that when you are using social media to build your brand, you should treat all your visitors with respect. In addition to that, never encourage people to join your list unless they actually want to be part of your list.